Dasani Student Project

Overview

* Academic Exercise: All company names, brand names, trademarks and logos are used for academic purposes only and are the property of their respective owners

The design objective was to extend the Dasani brand into a new line of products, create an environmentally friendly paper-based package, along with a magazine spread advertisement.

The design solution incorporates a crystal-like structure into the container design, adding rigidity. The visual aesthetic communicates refreshing fruit flavored beverage.